Design Feedback
With decades of both hands-on development and Publishing experience, we offer a sharp, empathetic eye to game design — helping teams refine mechanics, pacing, and player experience to deliver games that resonate |and endure.
Production & Design
Designing for Global Ressonance
Paid Media & Performance Marketing
We combine strategic planning with hands-on execution across media buying, agency management, and measurement, helping teams drive performance while building the internal capability to scale.
Media Buying (NA, EMEA)
We plan, negotiate, and optimize media buys across North America and EMEA to maximize impact and efficiency. Our team leverages data-driven strategies and regional insights to ensure campaigns reach the right audiences at the right time, across digital, social, and traditional media channels.
Launch media strategy and planning
We develop tailored media strategies to support game and product launches, aligning messaging, timing, and channels for maximum visibility and engagement. Our planning ensures every phase of the launch—pre-awareness, launch day, and sustain—is backed by smart, data-informed media investments.
We create ongoing media strategies to support live service games, driving sustained player acquisition, retention, and re-engagement. Our planning adapts to content beats, in-game events, and player lifecycle trends to ensure media spend remains efficient, timely, and impactful.
Live Service Media Strategy and Planning
Media Agency Management
We oversee media agency relationships to ensure alignment on strategy, execution, and performance. From briefing and coordination to optimization and reporting, we act as strategic partners—driving accountability, efficiency, and results across all media investments.
Attribution and Incrementality Strategy and Implementation
We design and implement attribution and incrementality frameworks to measure true media impact and guide investment decisions. By combining modeling, experimentation, and platform tools, we help teams understand what’s driving growth—and where to optimize for greater efficiency and scale.
Performance Marketing audit, organization design, and training
We conduct in-depth audits of performance marketing operations to uncover opportunities in strategy, structure, and execution. From redesigning team workflows to defining roles and capabilities, we help build high-functioning performance marketing organizations—and provide hands-on training to elevate internal teams and partners.